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Access to our site

We will do our best to ensure that the availability of our website will be uninterrupted and that transmissions will be error-free, however due to the nature of the Internet this cannot be guaranteed. Occasionally your access to the website may be suspended or restricted to allow for repairs, maintenance or the introduction of new features and services. We will attempt to minimise the frequency and duration of any such suspension or restriction. We are not liable if the website is unavailable for any period of time.
We reserve the right to terminate the website, or parts of it, or remove any products or services without prior warning. This may happen if the law changes and restricts our ability to provide the website or any part of it, including products and services, or if technical difficulties or events beyond our control prevent us from operating the website.

Terms of Sale

We can only accept orders from and to addresses in the United Kingdom, including the Channel Islands and BFPOs.
After placing an order online we will email you a confirmation of your order as soon as possible. This email will confirm what you have ordered and the price. This is not an order acceptance from us.
When we despatch your order we will send you a despatch confirmation email to the email address you provided. This email marks our formal acceptance of your order and our obligation to complete the contract.
If a different delivery address has been requested we reserve the right to send a letter to the billing address to confirm order details.
We do not have to accept your order and reserve the right to refuse or cancel any order once it has been placed. This may be done for example if:
- Your payment is not authorised or has been marked as fraudulent or potentially fraudulent by the payment system.
- Payment has been in a country we do not dispatch to.
- There is an error on the website regarding the price or description of a product.
- The items ordered are no longer in stock or available.
- We have tried contacting you about your order and have not heard back within a reasonable period of time.
If the items you have ordered are unavailable you will be notified as soon as possible.
By placing an order with us you are confirming that any information you have given is true and accurate and that you are authorised to use the card on which payment was made.

Our Products

All products are subject to availability which is subject to change.
Products shown will not be actual size, where available approximate measurements are provided.
Gemstones and other details may vary in colour from the product picture accompanying, due to the nature of such stones. We aim to show the best representation of each product, but differences in stones may naturally occur.
We reserve the right to amend the details and specifications of our products as necessary or to conform to any changes in UK or EU requirements.
We try to ensure that our website is as accurate as possible, however we cannot be held responsible for any inaccuracies or errors beyond our control.
All items will be supplied in our own packaging.


All shipping to the UK is free and is sent via first class.
We will make reasonable endeavours to ensure your goods are dispatched to you as quickly as possible after placing your order, however we cannot be held responsible for any delays beyond our control. If we are unable to make the expected delivery date we shall inform you by email.


Prices indicated on the website are including VAT and shown on the site are in GBP (pound sterling). There is no delivery cost charges for UK delivery. Prices are subject to change at any time.
Whilst we try and ensure that all details, descriptions and prices which appear on this website are accurate, errors may occur. If we discover an error in the price of any goods which you have ordered, we may either contact you before shipping to request whether you want to buy the product at the correct price or cancel your order.


Our payment system is managed by PayPal and we only accept this method of payment. At the checkout, you will be directed to the PayPal site to 'Log In' and review the amount shown before clicking 'Pay Now'. Goods will not be dispatched until payment has been received.

Promotional discount Codes

From time to time we run various promotions offering discount with the use of a discount code. The relevant terms and conditions for a promotional code are outlined below:
We reserve the right to suspend or cancel this promotion at any time without prior notice.
Promotion codes are non-transferable and there is no cash alternative. Furthermore, they cannot be used in conjunction with any other promotion code or offers.
Only one discount code can be used per order.
The discount code can be redeemed on the checkout page of the website.
If your discount code does not work, it may be that the code is no longer valid; although we do our best to make sure any discount codes advertised are up to date.

Intellectual Property Rights

Your use of our site and its contents grants no rights to you in relation to any copyright, designs, trademarks and all other intellectual property and material rights relating to the content, i.e graphics, photographs, including all image rights, text on this site.
You may not download, upload, copy, print, display, reproduce or distribute any information from this web site in whole or in part without the express authorization of Ruja London Limited. Pictures on the Ruja London Website are property of Ruja London Limited and may not be used for commercial purposes without permission of Ruja London.


These terms are governed by and constructed in accordance with English law and subject to the exclusive jurisdiction of the English courts.

Returning Unwanted Items

Any unwanted items can be returned to us for a refund within 14 days after purchase; provided it is in its original, unused condition and you the consumer have taken reasonable care of the goods whilst in your possession.