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Ruja is a British based jewellery brand that is inspired by India's vibrant traditions and re-interpreted in a modern way. 

Our customers love to create an individual statement that is defined by an unconventional sense of style.

Who Are We?

Our names are Ruchi and Janita; two sisters who have grown up in a traditional Indian family with all customs that come with it. We've taken the artistic heritage that we grew up with and built a unique jewellery store. All of our pieces are individually handcrafted by artisans in India and represents the highest possible quality. 

We are delighted to meet you and we hope you find something you love.

Fill your life with jewels...